Sunbelt Rentals UK CEO, Andy Wright penned a recent article in International Rental News that pointed out the critical role pricing discipline plays in the ongoing sustainability of rental companies. Starting from the premise that “Making a healthy profit isn’t something to be ashamed of” the article goes on to point out that lowering prices at the expense of profitability ultimately benefits neither the rental company nor its customers.
Profits, Andy said, are as important as planet and people if the industry is to build a sustainable future. Lower profits mean less can be spent on equipment upgrades, customer service and initiatives to achieve sustainability goals. The key is a balance between profits, planet and people, all three of which need to be done well.
News Articles
-
UK AI data centre
The project could provide 2,600 - 3,600 full-time equivalent construction jobs yearly over the 10 year programme.
Read more -
US rental growth
American Rental Association (ARA) has upgraded its forecast of 2026 industry growth from 02.3 percent to 2.8 percent.
Read more -
ConExpo records 140k visitors
More than 140,000 construction industry professionals from 128 countries visited in March.
Read more -
AI Equipment Agent
United Rentals has introduced what is believed to be the rental industry’s first Artificial Intelligence (AI) Assistant.
Read more -
Operator comfort and technology meet in the cab
Operator comfort and safety have emerged as major selling points for earthmoving equipment.
Read more -
Annual access confidence survey sees challenges and opportunities
Tariffs and increased competition in maturing markets are a challenge.
Read more -
Data-driven management for more profitable farming
Technologies and devices used in modern farming can generate vast amounts of data.
Read more -
Trust, not technology, will be the key to future success
Customers remain sceptical of the real world value technology can deliver.
Read more
