As reported in a recent edition of International Rental News, executives at major North American lift manufacturers anticipate product demand to soften moderately in 2025. The overall industry outlook, however, remains positive with growth expected to resume in 2026.
The industry enjoyed record performance in 2023 as economic activity recovered from the Covid-era lows. So, some subsequent softening of demand as customer inventories were refilled did not come as a surprise. The executives also noted that reductions in lead times for new equipment across the industry have allowed customers to more closely match purchases to market requirements.
Other factors cited in the report included rising interest rates, supply chain issues, project delays and a downturn in non-residential and single-family home construction. Balancing these trends are increased investments in manufacturing, infrastructure, and large projects like data centres.
-
UK AI data centre
The project could provide 2,600 - 3,600 full-time equivalent construction jobs yearly over the 10 year programme.
Read more -
US rental growth
American Rental Association (ARA) has upgraded its forecast of 2026 industry growth from 02.3 percent to 2.8 percent.
Read more -
ConExpo records 140k visitors
More than 140,000 construction industry professionals from 128 countries visited in March.
Read more -
AI Equipment Agent
United Rentals has introduced what is believed to be the rental industry’s first Artificial Intelligence (AI) Assistant.
Read more -
Operator comfort and technology meet in the cab
Operator comfort and safety have emerged as major selling points for earthmoving equipment.
Read more -
Annual access confidence survey sees challenges and opportunities
Tariffs and increased competition in maturing markets are a challenge.
Read more -
Data-driven management for more profitable farming
Technologies and devices used in modern farming can generate vast amounts of data.
Read more -
Trust, not technology, will be the key to future success
Customers remain sceptical of the real world value technology can deliver.
Read more
