While construction industry OEMs rush to incorporate technologies like electrification, telematics and AI into their product lines, Construction Briefing reports that customers tend to remain sceptical of the real world value they can deliver. Bridging that gap will require a concerted effort to build trust in the benefits of those technologies.
Rather than focusing on technological capabilities, a recent article in Construction Briefing magazine suggests a more nuanced approach based on honest reporting of actual user experiences and tangible benefits. End users are easily overwhelmed by claimed benefits of new technologies, but they can relate to practical examples of those technologies at work on real job sites.
In the end, the article concludes, building trust between OEMs and end-users will prove to be more important to success than rushing to incorporate the latest and greatest technologies.
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