While construction industry OEMs rush to incorporate technologies like electrification, telematics and AI into their product lines, Construction Briefing reports that customers tend to remain sceptical of the real world value they can deliver. Bridging that gap will require a concerted effort to build trust in the benefits of those technologies.
Rather than focusing on technological capabilities, a recent article in Construction Briefing magazine suggests a more nuanced approach based on honest reporting of actual user experiences and tangible benefits. End users are easily overwhelmed by claimed benefits of new technologies, but they can relate to practical examples of those technologies at work on real job sites.
In the end, the article concludes, building trust between OEMs and end-users will prove to be more important to success than rushing to incorporate the latest and greatest technologies.
-
UK AI data centre
The project could provide 2,600 - 3,600 full-time equivalent construction jobs yearly over the 10 year programme.
Read more -
US rental growth
American Rental Association (ARA) has upgraded its forecast of 2026 industry growth from 02.3 percent to 2.8 percent.
Read more -
ConExpo records 140k visitors
More than 140,000 construction industry professionals from 128 countries visited in March.
Read more -
AI Equipment Agent
United Rentals has introduced what is believed to be the rental industry’s first Artificial Intelligence (AI) Assistant.
Read more -
Operator comfort and technology meet in the cab
Operator comfort and safety have emerged as major selling points for earthmoving equipment.
Read more -
Annual access confidence survey sees challenges and opportunities
Tariffs and increased competition in maturing markets are a challenge.
Read more -
Data-driven management for more profitable farming
Technologies and devices used in modern farming can generate vast amounts of data.
Read more -
Diesel generator sets will continue to backstop the grid
Global power grids face a dual dilemma while transitioning to renewable generation technologies.
Read more
