One of the biggest challenges facing modern agriculture is finding ways to feed the world while protecting both the climate and environment. Finding answers to that challenge will be the subject of a new event called ‘Celebrate Purpose’ at the Agritechnica 2023 trade fair scheduled for November 12-18 in Hanover.
As reported by International Industrial Vehicle Technology magazine, the event is intended to motivate attendees to pursue careers in farming and agricultural technologies by highlighting the issues and challenges of modern agriculture. The solutions will require innovations in technologies and practices to increase productivity and protect the environment, making agriculture an exciting career choice.
Agritechnica 2023 is fully booked with more than 2,600 exhibitors representing more than 50 countries around the world.
-
UK AI data centre
The project could provide 2,600 - 3,600 full-time equivalent construction jobs yearly over the 10 year programme.
Read more -
US rental growth
American Rental Association (ARA) has upgraded its forecast of 2026 industry growth from 02.3 percent to 2.8 percent.
Read more -
ConExpo records 140k visitors
More than 140,000 construction industry professionals from 128 countries visited in March.
Read more -
AI Equipment Agent
United Rentals has introduced what is believed to be the rental industry’s first Artificial Intelligence (AI) Assistant.
Read more -
Operator comfort and technology meet in the cab
Operator comfort and safety have emerged as major selling points for earthmoving equipment.
Read more -
Annual access confidence survey sees challenges and opportunities
Tariffs and increased competition in maturing markets are a challenge.
Read more -
Data-driven management for more profitable farming
Technologies and devices used in modern farming can generate vast amounts of data.
Read more -
Trust, not technology, will be the key to future success
Customers remain sceptical of the real world value technology can deliver.
Read more