‘Celebrate Purpose’ is a new event at Agritechnica 2023.

One of the biggest challenges facing modern agriculture is finding ways to feed the world while protecting both the climate and environment. Finding answers to that challenge will be the subject of a new event called ‘Celebrate Purpose’ at the Agritechnica 2023 trade fair scheduled for November 12-18 in Hanover.

As reported by International Industrial Vehicle Technology magazine, the event is intended to motivate attendees to pursue careers in farming and agricultural technologies by highlighting the issues and challenges of modern agriculture. The solutions will require innovations in technologies and practices to increase productivity and protect the environment, making agriculture an exciting career choice.

Agritechnica 2023 is fully booked with more than 2,600 exhibitors representing more than 50 countries around the world.