George Moubayed, senior vice president of Caterpillar’s Enterprise Strategy Division, will add the duties of Chief Sustainability and Strategy Officer to his responsibilities in 2024. He will succeed Lou Balmer-Millar in that position upon her retirement at the end of 2023.
According to International Rental News, as Chief Sustainability and Strategy Officer Moubayed will report directly to Jim Umpleby, Caterpillar Chairman and CEO. In describing the importance of the position, Umpleby said: “Sustainability is an integral part of this strategy as we help our customers achieve their climate-related objectives and build a better, more sustainable world.”
During his 25 year career with Caterpillar Moubayed has held a number of leadership positions including vice president and general manager of load and haul products for Resource Industries, and vice president for aftermarket solutions for the segment. He is a graduate of McGill University in Montreal, Canada with a degree in engineering.
Executives at major North American lift manufacturers anticipate product demand to soften moderately in 2025.
Read moreThe event will allow industry experts to share insights on a range of issues, OEM trends and current and emerging technologies.
Read moreAn adequate supply of clean water is essential for both life and industry, but managing the resource provides a complex set of challenges.
Read moreManaging everything from the parts inventory to hiring competent mechanics can be a daunting challenge, but the alternative is chaos.
Read more2025 is predicted to be a year of slow growth for the UK construction industry.
Read moreThe annual American Rental Association (ARA) show provides a unique opportunity to ‘take the pulse’ of the North American rental industry.
Read moreVisitor numbers to November’s Bauma China event were up 40 percent on expectations.
Read moreHow advanced battery technology can compete successfully with hydrogen.
Read more
