Visa was started in the 1960’s in the northern part of Italy by Benvenuto Barro, father of current owners Lorenzo and Marco. Initially a small firm engaged with electrical equipment activities, it later moved towards the manufacture of mobile energy equipment - generator sets.
Lorenzo and Marco have been part of the company since the 1980’s and have helped the family grow the generating set side of the business, after recognising the growing demand for mobile equipment, both in the domestic and the international markets.
At the time a number of Italian companies started to engage in the growing generator set business - there were some 270 classified small generator set firms in the Italian market. In the early 1990s, a few years after Visa entered the generator set business, Lorenzo and Marco decided to distinguish Visa from their competitors and focused on becoming a technology and quality leader. They also knew they had to widen their focus from the domestic to the international market to become a leading brand in the business.
This is when Visa and Perkins started to work together, on a journey which continues 25 years on. One of the key reasons for Visa selecting Perkins was that it was a recognised brand, as well as the extended worldwide product support offering.
Perkins initially supplied Visa with the iconic 3.152, 4.236 and 6.354 and over the years the range grew to include the 400 to the 4000 Series range, extending the power offering above 2000 kVA.
Over the years the electric power (EP) market has evolved and Visa has continued its journey into the international market, known for its technology innovation, quality products and worldwide services. The partnership with Perkins is also a clear element of Visa’s value proposition. There is a strong partnership with BU Power Systems Italia, the Perkins appointed distributor for Italy, including specific cooperation in the current generator set business as well as working together on special projects, such as the 400 Series for telecommunications.
Today Visa is a leading EP player in Italy, employing around 200 people and producing their generator sets in a state of the art new factory located in Fontanelle, in North East Italy. Their products are sold in 60 countries, while product support is delivered through their fully trained dealers around the world.