Perkins new range of engines designed for the agricultural market proved to be a hit at this year’s EIMA - International Agricultural and Gardening Machinery Exhibition in Bologna, Italy. The show was the perfect platform to unveil a new engine, the Perkins® Syncro 3.6 litre agricultural tractor variant, as well as promote Perkins aftermarket services to the agricultural sector and raise brand awareness in Italy, Europe and the rest of world.
Perkins reinforced its commitment to the agricultural sector with a strong showing at this year’s EIMA exhibition, including the unveiling of a new agricultural tractor engine.
The bi-annual trade show, held in Bologna, Italy, provided an ideal platform to highlight the importance of agriculture to Perkins, as well as introducing the market to our new replacement engine programmes, Perkins diesel engine oil (DEO) and the popular Perkins Platinum Protection (PPP) plan.
Perkins used EIMA to unveil the latest addition to its new Perkins Syncro range, a 4 cylinder, 3.6 litre diesel engine specifically designed for the agricultural tractor market. The 3.6 litre, common rail engine, will meet global emissions standards including EU Stage V and U.S EPA Tier 4 Final.
“We had a fantastic EIMA exhibition, our new Perkins Syncro engines, designed with Ag applications in mind, were a major attraction, as was our 9-18 litre variable speed range. In fact, indicative of the strong interest in our engines, we also made the front page of Diesel International magazine with the new Perkins Syncro 3.6 litre.”
Perkins joined forces with its Italian distribution partner, BU Power Systems Italia, to showcase Perkins engines and support our customers at the show. The main focus of EIMA was agricultural machinery, although the exhibition also attracted a large number of electric power Original Equipment Manufacturers (OEMs).
Chris continued: “In addition to an impressive Perkins stand, many of our customers also proudly displayed our engines inside their machines at the show. Just a few examples included CMG, Valtra, Idrofoglia, Genmac, ArmaTrac, Hymach, Weidemann, Landini, WFM Generators, Farmtrac, Pellenc and McCormick.”
Among their featured applications were tractors, harvesters, generators, loaders, multi-purpose machines and pumps. Other agricultural machinery benefiting from the versatility, reliability and cost effectiveness of Perkins engines include sprayers, pumps, wheel loaders, fruit harvesters, combine harvesters and feeder mixers.
“Perkins has worked hand-in-hand with agricultural manufacturers for more than 80 years. We understand what it takes for them to be successful. During our discussions with our customers, they were eager to learn more about our new Perkins Syncro and 9-18 litre engine offerings and how they could support their businesses going forward, particularly with the onset of Stage V,” stated Chris.
EIMA was also the first opportunity to showcase Perkins new complete replacement engine programme. Perkins provides the industry’s most complete range of remanufactured and replacement engines that are now more cost-effective and more readily available than ever before, anywhere in the world. Visitors to the stand at EIMA were able to inspect an 1104D-44T replacement engine.
During the week-long show, there was also strong interest from the press, with Perkins taking part in a panel debate on Stage V emissions standards, organised by Italy’s Diesel magazine.
Diesel also filmed a video interview with Chris Snodgrass and BU Power Italia’s Giancarlo Meneghini and Simone Buraschi, which is available to view at http://dieselweb.eu/archives/1402
If you missed us at EIMA, then watch the 360-degree view of our stand developed by the EIMA organisers - http://publisher.mc360photo.com/Dispatcher.aspx?Id=945&mode=1&page=kotour-Section0041.html&tour=stand.
Also for the show, we produced a special issue of Powernews magazine, featuring case studies on OEM customers active in the agricultural market, including Hymach, Durso and Hattat – www.perkins.com/news/powernews